The China-Italy Chamber of Commerce promotes authentic Italian agricultural food & wine products through the “True Italian Taste” project, focused on safeguarding the Made in Italy and hamper the spread of the Italian sounding phenomenon.
The CICC aims at raising awareness of the authentic Italian Food & Wine products among Chinese consumers, in contrast to those which seem Italian but in reality, are not.
Specific labels (PDO – Protected Designation of Origin, PGI – Protected Geographical Indication) have been settled to identify those agricultural food products which result from a unique combination of specific environmental conditions and human factors of a certain geographic area. Behind these labels there are specific quality norms that protect consumers, certifying the quality and uniqueness of the products.
In order to promote authentic Italian products, CICC produced some videos we are glad to share with you. This one is about Italian Frittata. Lunch or dinner, the authentic Italian Frittata is the perfect meal for the whole family! Frittata, due to its simplicity and the easy availability of its ingredients, is the symbol of the “humble cuisine”. To prepare a delicious and true-Italian frittata you just need a few and low-cost ingredients: eggs, cheese and parsley. Curious to know how to prepare it? Check the video below!