EUSME Center

The EU SME Centre provides a comprehensive range of hands-on support services to European Small and Medium-sized Enterprises (SMEs), assisting them to establish, develop and maintain commercial activities in the Chinese market.

By offering support through the provision of information, confidential advice, networking events and training, the Centre focuses on the crucial early stages of SMEs’ market penetration strategy. The Centre also acts as a platform facilitating coordination amongst Member State services and private sector service providers to European SMEs.


Our team of experts provide free practical advice and support services to assist SMEs’ business development needs, empowering them with the real knowledge and tools required to facilitate market access and increase competitiveness in the Chinese market. Our range of free services cover:

  • Business Development – provision of market information, business development and marketing advice
  • Legal – legal information, ‘ask the expert’ initial consultations and practical manuals
  • Standards – standards and conformity requirements when exporting to China, search tool for standard databases and guidelines on conformity assessment
  • HR and Training – industry and horizontal training programme, database on available training courses, advice on HR issues
  • Access to a service providers directory and information databases
  • Hot-desking – free, temporary office space in the EU SME Centre to explore local business opportunities
  • Any other practical, hands-on support services to EU SMEs wishing to export to or invest in China and directing SMEs to other specialised service providers

For more details and contacts, please visit or contact

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