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Dear Members and Friends of the CICC,
The China-Italy Chamber of Commerce (CICC) is glad to inform you that the “Authentic Italian Table”, was successfully held on June 15th, 2019 at Chao Hotel, Beijing.
The event is part of the project "True Italian Taste", promoted and financed by the Italian Ministry of Economic Development and carried out by Assocamerestero in collaboration with the Italian Chambers of Commerce abroad, and it is aimed at enhancing and safeguarding the authentic Italian agri-food productions. "True Italian Taste" is part of the programme "The Extraordinary Italian Taste".
The event was opened by Giulia Gallarati, CICC Secretary General, who delivered a speech on the relevance of the project and its main goals. The event carried on with a seminar session in which the attendees had the chance to broaden their understanding on the Italian Sounding phenomenon and on the DOP & IGP labels, which certify products as authentic Italian. MC of the event was the lifestyle influencer Sarah Zhang.
Almost 70 local experts of the Food&Beverage sector attended the event, which lasted from 2p.m. till 7:30p.m. Representatives ranged from Xiatian Guliang yaolian ye haochi (夏天菇凉要脸也好吃), Yang zixi (杨子溪), and Lianji bofan (联急播烦).
The presentation was followed by a wine masterclass, held by Adriano Albanese (East Meets West Fine Wines). Guests received an insight on the differences characterising Italian wines according to the methods used for producing them. Furthermore, guests also had the opportunity to try out different wines to get an authentic Italian experience.
Following the masterclass, attendees moved back to the exhibition hall to take part in a quiz about what they have learnt during the day as well as to taste Italian top-quality products thanks to the participation of the following companies:
Following that, guests attended the awarding ceremony of “Ospitalità Italiana” (Italian Hospitality).
Mr. Giuseppe Fedele, Minister Counsellor of the Italian Embassy in the P.R.C., and Davide Cucino, CICC Chairman, awarded the following Italian restaurants with the authentic Italian hospitality certification:
CICC would like to thank the Italian Embassy to the P.R.C for the support and all F&B Sponsors involved in the event for their cooperation.
The event was held at Chao Hotel. Since the launch of the Cultural Embassy project in July 2018, the Hotel has organised a series of film, music, and food activities through which it continuously pursues breakthroughs and innovations in the field of cultural exchanges aiming to build a platform for quality living.
All the pictures of the event are available at the following link, the video is available here.
Please click here to read the Press release of the "Authentic Italian Table" and here to read the Press Release of the Awarding Ceremony of "Italian Hospitality".
Kind regards,
CICC Team
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