China

The Italian Chamber of Commerce in Hong Kong and Macao and the China-Italy Chamber of Commerce (CICC), supported by their Retail & Luxury Committee and Quality Council, are pleased to invite you to the webinar “Emerging from the Pandemic - The Future of China’s Luxury Consumer”.     Our speakers Ms Veronica Wang and Mr Pascal Martin, partners at OC&C Strategy Consultants, will help us examine the Chinese luxury consumer trends that emerged in the two-year Covid-19 pandemic. The webinar will discuss:  • Latest China market evolution and short to mid-term outlook • Major underlying fashion and luxury consumer trends among Chinese consumers, covering (among other topics): - Demographic shifts - Gen Z in the driver’s seat - Digital and omnichannel - A constantly evolving landscape and brands’ never-ending quest for consumer engagement - The Lower-tier city opportunity - What has changed - Converging sports and luxury - Lasting fad or long-term groundwave? - Nationalism and the Do’s and Don’ts of “Chinese for Chinese” design - Sustainability - How much do they care? Are they ready to pay for it? • What these trends mean for fashion and luxury brands, and how best-in-class brands tackle these trends Veronica and Pascal will draw their observations from their experiences leading multiple projects in the luxury sector and from the findings of an extensive research survey recently conducted in China. They presented these survey findings and market insights to Altagamma members in Italy at the end of 2021, receiving very positive feedback. Don't miss this webinar to gain valuable insight into Chinese luxury consumer trends! Interested in joining? Reserve your place. *Please note participation is free of charge; the webinar is for ICC and CICC members ONLY.   About OC&C Strategy Consultants OC&C Strategy Consultants is a global consulting firm focusing on strategy development, with a focus on consumer goods, retails, media & technology and B2B services.   About the speakers Ms Veronica Wang, Partner at OC&C Greater China Veronica has worked in strategy consulting for more than 12 years, specializing in consumer goods and retail sections, with a particular focus on luxury, fashion and beauty. Based in Greater China throughout her career, Veronica has developed deep knowledge and insights about the China market and Chinese consumers, advising a broad range of clients on their China/Asia market entry and growth strategies, including value proposition, assortment, pricing, distribution and marketing, etc. Veronica also regularly leads market and consumer studies in China, publishing a series of reports including recent ones on Gen-Z Consumers, Post-Covid Market Trends, Luxury E-commerce, 2nd hand Luxury Market, etc. She holds a Master’s degree in Economics from Rensselaer Polytechnic Institute in the US and a Bachelor’s degree in International Finance from Fudan University in China.   Mr Pascal Martin, Partner at OC&C Greater China Pascal started his consulting career with McKinsey in Los Angeles and Paris (1987-1993), then Booz Allen in Japan (1997-2003) and OC&C in Hong Kong since 2015, totalling 17 years in the consulting sector. He also held several senior management positions between consulting roles: CEO of Adidas Japan, Regional Director of M&S APAC, VP Strategy at Burberry APAC, CCO at Avon Japan (an interim role for a PE portfolio company) and CEO at Nissan Motors. Based in Greater China over the past 12 years, after 13 years in Japan, Pascal is an Asia expert. He has been advising a broad range of clients - global groups, industry disruptors and PE investors - on strategy, operational improvement and transformation management in Luxury, Fashion and Sports Apparel, Footwear, Cosmetics, Wine & Spirits and Automotive industries. Pascal’s consulting experience includes all aspects of market entry and growth strategies, including product, pricing, channel & route-to-market and digital & omnichannel, always rooted in a thorough understanding of consumer behaviour and trends. He holds an MBA from the Stanford University Graduate School of Business, as well as a Master’s degree in Economics from Sorbonne University and a civil engineering degree from Paris Ecole Speciale des Travaux Public.   The CICC Team

The China-Italy Chamber of Commerce’s Quality Council and the EU SME Centre, of which the CICC is the leading consortium partner, are pleased to invite you to a webinar on China’s fashion and apparel market.     Based on popular demand and inquiries, the webinar provides an overview of China’s fast-moving fashion and apparel market, from the perspective of market entry strategy, customs, marketing and taxation. Specifically, it covers the main regulatory and compliance requirements that emerging brands must meet, explores the most recent cultural preferences of Chinese consumers, and addresses issues relating to the new import duties and customs clearance. Ensure that your future road to China is smooth and safe, avoid cultural misperceptions, protect your brand from unnecessary risks. Reserve your seat for January 24th 2022, at 09:00 (Brussels time) / 16:00 (Beijing time), to hear experts from the industry and ask your questions during the Live Q&A.     Participation is free for all participants.  The event will be held in English.  Interested in joining? Reserve your place.   AGENDA  (China Standard Time) 16:00 – 16:10 Opening Remarks, EU SME Centre / CICC Introduction 16:10 – 16:40 China market entry requirements and strategies with Zoe Chen – China Chief Representative at Camera Nazionale della Moda Italiana 16:40 – 17:20 Customs requirements for exporting fashion/apparel products to China with Gabriele Bessi – Branch Manager of Savino del Bene China and Vice-Coordinator of CICC Logistics Working Group 17:20 – 17:40 Rules of taxation, import and export to China and upcoming corporate trends with Lorenzo Riccardi – Managing Partner at RsA Asia and CICC Treasurer 17:40 – 18:00 Q&A Session    For more information, send an e-mail to: qualitycouncil@cameraitacina.com (Giada Gao).         The CICC Team

In March 2021, the EU-China agreement protecting geographical indications entered into force. The agreement protects 96 iconic EU agri-food names against imitation and usurpation, bringing trade benefits and introducing consumers to guaranteed, authentic products from European countries with rich culinary and cultural traditions. In the course of the next four years, the agreement will expand to cover an additional 350 GI names from both the EU and China. The Chinese market is the third destination of EU agri-food products, and at the same time is the second destination of EU exports of GI products, accounting for 9% by value. Chinese consumers appreciate the safety, quality and authenticity of European agri-food. Yet, Chinese consumers’ awareness of European GIs remains not as strong and deep as in other countries, requiring EU producers and exporters to adopt different and tailored approaches to communicate and promote the value of GI products in China.     Together with the EU SME Centre, of which the China-Italy Chamber of Commerce is the leading consortium partner, we are pleased to invite you to join the workshop “Communicating the value of European GI products to Chinese consumers”. The workshop will: Provide an overview of the EU-China agreement protecting geographical indications, including objectives and products covered Provide insights on the Chinese consumers’ awareness of EU GI products, highlighting the main opportunities and challenges for promotional and marketing activities Share specific examples of promotional activities done in China by representatives of three categories of GI products: wine, spirits, and cheese.   The workshop will take place on Friday January 21st 2022, at 09:00 – 11:00 (Brussels time) / 16:00 – 18:00 (Beijing time), online. Interested in joining? Reserve your place.   AGENDA 16:00 – 16:10 Welcome remarks and EU SME Centre intro 16:10 – 16:30 Presentation: the EU-China Agreement Protecting Geographical Indications - Damien Plan, Counsellor for Agriculture, EU Delegation in China 16:30 – 17:00 Presentation: overview of Chinese consumers’ awareness of European GIs, and opportunities and challenges for promotional activities - Pablo Recio Gracia, Managing Director, EIBENS Consulting 17:00 – 17:45 Case studies from three GI products: – Wine (Giampaolo Bruno, Italian Trade Agency) – Spirits (Conor O’Sullivan, Ireland Bord Bia) – Cheese (Alexander Macdonald, Business Development, London Food Ltd Shanghai) 17:45 – 18:00 Discussion and Q&A   The CICC Team