Dear CICC Members and Friends,
The China–Italy Chamber of Commerce (CICC) is glad to inform you of the publication “SCM integral made-to-measure and turnkey solutions for the Chinese market”, a case study conducted by CICC Member SCM GROUP S.p.A - China in collaboration with CICC as part of the Chamber’s activities as implementing partner of the EU SME Centre.
The Chinese machinery market has become more advanced in the kind of technologies and services offered. Simultaneously, foreign enterprises operating in China’s machinery market are facing increasingly fierce competition from technologies and services offered by Chinese competitors. “They are fast, more competitive and can rely on increasingly specialized human resources. At the same time, woodworking companies operating in this country are starting to develop a strong national pride and tend to favor made in China products”, according to SCM Woodworking Technology.
This case study describes how the Italian company overcame typical challenges and positioned itself successfully in the Chinese machinery market. It provides EU SMEs with some practical insights on how to differentiate itself in China’s competitive environment.
Click HERE to download the case study.
The EU SME Centre is a European Union funded initiative helping SMEs get ready to do business in China. Located in Beijing, the Centre provides practical information, confidential advice, and training in the areas of business development, legal issues, standards and HR to facilitate market access for European SMEs. The Centre also acts as a platform to facilitate coordination amongst Member State and European public and private sector service providers to SMEs.