Job description: 

The purpose of the job is to achieve the business target in terms of sales and brand positioning thanks to all relevant digital marketing channels, for both SRO and STC business trhough constant and periodical  contact with Headquarters department.

Hierarchically reporting to: Chief Operating Officer (COO) Mainland China

Functionally reporting to: Group Web Marketing Manager

Direct reports: Digital Marketing Specialist; Social Media Specialist Copywriter 

Key purpose of the role:

  • To implement and manage - via the local agencies - all online campaigns for the acquisition of new students through the use of different recruitment channels (online media, SEO, SEM, displays, affiliate programmes, social media) and the coordination of communication activities to achieve the set target for leads generations and conversion
  • To be responsible for developing brand awareness of Istituto Marangoni China, through media, marketing events and activities and all other kinds of possible channels
  • To support sales and admission related promotion activities also interacting with the key figures of agencies and external consultants (PR, web agencies, etc.), at a Local level
  • To manage CRM activities and plan/implement initiatives to enhance to the conversion rate, leads to enrolled
  • To ensure the constant update and the development of the 2 websites, landing page and on line material
  • To prepare, manage and control the yearly budget for online marketing, preparing the relevant weekly reports and suggesting improvement actions to the Chief Operating Officer (COO) Mainland China and the Group Web Marketing Manager
  • To analyse and periodically check all competitors’ online communications activities/positioning with the objective to provide an update intelligence report
  • To guarantee the Social Media Management (editorial plan, chat and leads monitoring)
Education Background: 
  • Bachelor degree or above in web marketing, or communication related majors
  • At least 5/6 years related work experience in the web marketing or in acquisition oriented position (web
  • Experienced in management of marketing budget
  • Management skill and negotiation skill for the management of external vendors and partners
  • Selfmotivated, detail oriented and very good team player and team work spirit
  • Marketing sense and able to manage the multi task at the same time
  • Excellent writing and communication skills, both in English and Chinese
  • Excellent understanding of web analytics and web marketing strategy and execution, especially PPC and SEO management and evaluation
Company Info: 

Istituto Marangoni - The Shanghai Fashion Training Centre

Applicants are invited to send directly their CV with subject REF. 48 Digital Marketing Manager to the following e-mail address:

Applications are open to candidates of all genders (L. 903/77) please include authorization for use of personal data according to the current Privacy directives (art. 13, D.Lgs. 196/03)


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