Job description: 

The purpose of the job is to achieve the business target through all relevant digital marketing channels both for Shanghai Representative Office and Shanghai Training Centre,and to deliver all the necessary support to the Digital Marketing Manager to achieve the target.

Hierarchically reporting to: Digital Marketing Manager

Key purpose of the role:

  • To support Digital Marketing Manager on strategy planning and implementation of digital marketing landscape, including SEM, SEO and main website development
  • Main website management: support on website CMS content update, testing, performance tracking, etc…
  • To support the Digital Marketing Manager working with agency - to develop landing pages - closely monitor traffic page and keep improving conversion rate
  • Baidu SEM: support marketing manager on working with agency on main SEM platform – Baidu, to closely monitor on keyword coverage, ad copy, bidding strategy, CPL calculation
  • Other SEM: working with Digital Marketing Manager to manage other search engine platforms – 360, sogou, bing
  • Display media: working with Digital Marketing Manager and designer to develop display media content strategy and banners.
  • SEO: technical SEO work with agency, on-site SEO improvement on editorial content development also through the HQ cooperation
  • Support on analytical work on marketing channel analysis, performance tracking, etc…
  • To support the Business Development Manager of The Shanghai Fashion Training Centre and Shanghai Representative Office in the all year Local events (opening year, fairs…) and on offline activities that sometimes maybe also in the weekend
Education Background: 
  • Bachelor degree and above in Chinese/English/media communication etc,
  • Familiar with all operation of weibo/wechat product
  • Ability of work independently as well as work with a team
  • Marketing sense and able to manage the multi task at the same time
  • Excellent writing and communication skills, both in English and Chinese
  • Excellent understanding of web analytics, especially PPC and SEO management and evaluation
  • Good fashion knowledge and fashion sense
Company Info: 

Istituto Marangoni - The Shanghai Fashion Training Centre

Applicants are invited to send directly their CV with subject REF. 108 Digital Marketing Specialist to the following e-mail address:

Applications are open to candidates of all genders (L. 903/77) please include authorization for use of personal data according to the current Privacy directives (art. 13, D.Lgs. 196/03)

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