Dear Members and Friends,
The China-Italy Chamber of Commerce promotes authentic Italian agricultural food & wine products through the “True Italian Taste” project, focused on safeguarding the Made in Italy and hamper the spread of the Italian sounding phenomenon.
The CICC aims at raising awareness of the authentic Italian Food & Wine products among Chinese consumers, in opposition to those appearing Italian, but are not.
Specific labels (PDO – Protected Designation of Origin, PGI – Protected Geographical Indication) have been settled to identify those agricultural food products which result from a unique combination of specific environmental conditions and human factors of a certain geographic area. Behind these labels, there are specific quality norms that protect consumers, certifying the quality and uniqueness of the products.
As part of the project, CICC produced some videos we are glad to share here. The below one is about Italian Bruschetta. If prepared with authentic Italian products, Bruschetta is the most simple and perfect appetizer to share with family and friends! Besides toasting the bread, a delicious Bruschetta needs only fresh and low-cost ingredients such as garlic, tomatoes, and basil, seasoned with extra virgin olive oil, salt, and black pepper. Would you like to know how to prepare it? Check the video below!
Be part of a network of over 600 Italian and Foreign companies in China and abroad. Obtain greater visibility through sponsorship, cooperational opportunities and advertising on the CICC's website.