Dear Members and Friends,
The China-Italy Chamber of Commerce is glad to announce that, for the 2nd year in-a-row, it will bring the “True Italian Taste” project forward, for the promotion of authentic Italian F&B products.
The “True Italian Taste” is promoted and funded by the Ministry of Foreign Affairs and International Cooperation and carried out by Assocamerestero (the Association of the Italian Chambers of Commerce Worldwide) in cooperation with the Italian Chambers of Commerce abroad. “True Italian Taste” is part of the program "The Extraordinary Italian Taste".
The project aims at promoting authentic Italian products to hinder the issue of those products with an Italian appearance, but not attributable to an authentic Made in Italy production chain, also known as “Italian sounding” products. Due to this phenomenon, consumers are misled into buying products that are not authentic Italian, which damage the image of those authentically Made in Italy.
Throughout the year 2019, the China-Italy Chamber of Commerce organized different activities:
Also in 2020 and 2021, CICC will plan several activities, such as: masterclasses, promotional events (The Authentic Italian Table), online promotion through a WeChat Miniprogram and delegations in Italy.
The main target remains raising awareness on the genuine Italian Food & Wine productions among Chinese industry experts.
The promotional actions of the CICC focus on:
To know more about the events and activities related to the “True Italian Taste” project organized by the CICC, keep up to date on our official website and social networks.
Be part of a network of over 600 Italian and Foreign companies in China and abroad. Obtain greater visibility through sponsorship, cooperational opportunities and advertising on the CICC's website.